Walking the Tightrope of 2025

🌟 IHG Introduces Ruby Brand to U.S.

IHG Hotels & Resorts is bringing its European boutique lifestyle brand Ruby to the U.S., targeting dense urban markets. Ruby emphasizes efficient, design-led stays—compact rooms, premium finishes, rainfall showers—while removing unnecessary extras. The brand will support new builds, conversions, and adaptive reuse projects to fit into constrained city footprints. IHG hopes Ruby will add scale to its portfolio and tap into demand for lifestyle hospitality in high-barrier markets.. Read more.

🏷️ Renaissance Phuket Resort & Spa Completes Major Renovation

Renaissance Phuket Resort & Spa, located on Mai Khao Beach, has revealed its refreshed design to mark 15 years in operation. The renovation blends contemporary luxury with local Thai coastal style, using artisanal textures, organic materials, and design nods to village life. Guest rooms, villas, and public spaces have been reimagined with more intimate, place-based storytelling. The refresh aims to offer a stronger sense of identity tied to both luxury and local culture. Read more.

💰 Advocates Push for Permanent Joint-Employer Standard in Franchising

Supporters of the American Franchising Act say that granting franchisees and franchisors clarity under a joint-employer standard is crucial for protecting small operators. The article argues that a permanent legal framework would help franchisees navigate labor laws, reducing liability uncertainty and enabling better operational stability. Read more.

✨ Everwild Nordic Spa & Hotel to Open in November, with Canada Expansion Planned

Everwild, a Nordic spa and hospitality brand in Canada, will open its flagship property in November 2025. The new spa-hotel will showcase wellness, thermal experiences, and nature integration. The company also has plans for at least three more properties across Canada thereafter. The expansion shows how premium wellness and spa lodgings are gaining traction in the post-pandemic travel landscape. Read more.

⚡ TFE Hotels to Bring “A by Adina” Brand Back to Europe

TFE Hotels has signed an agreement to open a second European location under the A by Adina brand. This deal expands their footprint and strengthens their European presence in the lifestyle hospitality segment. The move positions TFE for more international exposure and alignment with evolving guest preferences in Europe. Read more.

⚖️ Walking the Tightrope of 2025

Hoteliers in 2025 are walking a fine line as revenue gains are offset by rising costs, leaving profits under pressure. The Middle East remains the strongest performer, while Europe’s slowdown is led by Northern markets and the Americas face widespread margin erosion—except in Central America, which continues to hold steady. In the U.S., escalating payroll costs are outpacing revenue growth, pushing GOPPAR into negative territory by mid-year. Only luxury and ultra-luxury hotels are finding relief, driving guest spending beyond rooms to protect margins.. Read more.

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