US Hotel Investment Climbs to $24 B in 2025

Iconic Hotels & Resorts Merger Launches

Global investment group L+R has merged its two hospitality arms, Iconic Luxury Hotels and L+R Hotels, to form Iconic Hotels & Resorts with an initial portfolio of 14 properties across the UK, US and Europe. The company plans major renovations backed by over £200 million of capital to elevate guest experiences while preserving historic character. A new global HQ in central London will unify operations, commercial teams and design expertise. Shan Kanagasingham has been appointed COO to lead the brand’s next growth phase. The move aims to strengthen strategic positioning and accelerate expansion plans. Read more.

Historic Hotels of America Chooses Cloudbeds Tech

Historic Hotels of America, representing more than 300 heritage properties, has partnered with Cloudbeds to adopt unified hotel technology for better operations. The platform will support reservations, revenue and guest engagement while preserving each hotel’s character. This shift reflects how historic and independent hotels are modernising systems to improve efficiency and guest experience without losing authenticity. Read more.

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US Hotel Investment Climbs to $24 B in 2025

The U.S. hotel market saw investment rise to about $24 billion in 2025, up roughly 17.5 % from the previous year, according to JLL’s annual report. Private equity played a major role, and markets like New York City led transaction activity. Strong investment flows suggest confidence in bricks-and-mortar hospitality assets despite broader economic uncertainty. Read more.

Top Adults-Only Hotel Openings for 2026

New adults-only hotels are set to debut in 2026 that cater to travellers seeking serene, child-free stays. Notable planned openings include One&Only Moonlight Basin, Mendocino Cove, and Bahia Principe Grand Tequila among others. These properties span luxury resorts and boutique retreats, offering upgraded amenities, wellness-focused programming, and elevated experiences designed for adult travellers. Read more.

Gravity Haus Opens in Revelstoke, Canada

Outdoor-lifestyle hotel brand Gravity Haus is expanding into Canada with its first international property in Revelstoke, British Columbia. The property will bring the brand’s membership-based adventure hospitality concept to the Canadian Rockies. This launch underscores the trend of experience-led hotel brands broadening footprints beyond the U.S. market. Read more.

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