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Tilray Acquires BrewDog’s Columbus Brewery and Hotel
European Hotel Values Stay Mostly Flat Despite Higher Rates
Hotel values across Europe remained largely stable in 2025, increasing by only about 0.2%, according to industry research tracking the region’s hospitality assets. While overall asset values were mostly flat, performance indicators such as occupancy and room rates showed modest growth in several markets. Cities such as Copenhagen and Athens recorded strong gains due to sustained tourism demand and limited new hotel supply. Meanwhile, markets such as Amsterdam and Istanbul saw declines because of inflation and rising operating costs. The results reflect a hospitality sector that is stable but still influenced by global economic uncertainty. Read more.
Riviera Travel CEO Matt Luscombe Outlines Growth Strategy
Matt Luscombe, the new CEO of Riviera Travel, recently discussed his early priorities and long-term strategy for the company. Luscombe said he has spent his first months meeting customers, travel advisors, and partners while evaluating the company’s opportunities for growth. A major focus is expanding in the U.S. market and strengthening partnerships with travel advisors. Luscombe also noted that his background in the hotel industry helps shape his approach to the cruise and tour business. The company continues to balance its river cruise offerings with escorted tours as it expands internationally. Read more.
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Trademark Collection by Wyndham Passes 100 Hotels in the U.S.
Trademark Collection by Wyndham, part of Wyndham Hotels & Resorts, has surpassed 100 hotels in the United States. The brand, launched in 2017, has doubled its domestic portfolio over the past five years as independent hotel owners seek affiliation with global brands while keeping their unique identity. The collection now includes distinctive properties ranging from urban boutique hotels to destination resorts. Globally, the portfolio has grown to nearly 350 hotels, with more than 100 additional properties planned. The expansion highlights strong interest in soft-brand models within the hospitality sector. Read more.
Rising Gas Prices May Not Stop Travel, But Living Costs Could
Industry analysts say higher gasoline prices are unlikely to significantly reduce travel demand in the United States. Historically, fuel price increases have had limited impact on hotel bookings and leisure travel patterns. However, broader cost-of-living pressures such as housing, food, and everyday expenses could affect how much consumers spend on trips. Travelers may still take vacations but adjust budgets by shortening stays or choosing lower-cost accommodations. For hoteliers, this means demand may remain steady, but pricing strategies and value offerings will play a larger role in attracting guests. Read more.
Tilray Acquires BrewDog’s Columbus Brewery and Hotel
Tilray Brands has reached an agreement to acquire several U.S. assets from BrewDog, including its brewery, hotel, and bars in Columbus, Ohio. The deal also includes BrewDog pubs in other U.S. cities as Tilray continues to expand its beverage portfolio. The Columbus property combines a craft brewery, hotel accommodation, and entertainment venues, making it a unique hospitality concept. The acquisition forms part of a broader takeover of BrewDog assets following financial challenges at the company. Industry observers say the deal highlights growing crossover between hospitality venues and beverage brands. Read more.
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