Staypineapple Rolls Out New Brand Positioning

Staypineapple Rolls Out New Brand Positioning

Staypineapple has introduced a new tagline, “Where Stays Become Stories,” as part of a broader brand refresh. The campaign focuses on guest-driven experiences rather than traditional hotel messaging. It aims to highlight personal moments and emotional connections during stays. The company is also launching a supporting marketing campaign to bring real guest stories into its branding. This reflects a wider shift in hospitality toward storytelling and experience-led positioning. Read more

Tripvento Expands Hotel Rankings With Massive Data Engine

Tripvento has expanded its hotel ranking platform to include over 50,000 hotels and 7.6 million ranking combinations. The system allows users to customize rankings based on specific preferences such as price, location, and amenities. This moves beyond static “top hotel” lists to more dynamic and personalized discovery. The platform relies heavily on data modeling to deliver tailored results. It signals a shift toward user-controlled search experiences in travel planning. Read more

AHLA Sets Policy Focus for 2026

The American Hotel & Lodging Association is focusing on key policy areas such as labor shortages, rising costs, visa access, and tax structures. Industry leaders are being encouraged to engage directly with policymakers to address these concerns. Advocacy efforts have already influenced areas such as visa allocations and tariff delays. The association is pushing for stronger alignment between government policy and industry needs. These priorities reflect ongoing pressure on hotel operations and margins. Read more

White Lodging Acquires Sheraton Raleigh for Repositioning

White Lodging has acquired the Sheraton Raleigh Hotel and plans to reposition the property under a new brand. The company intends to convert it into a Westin and begin renovations in the near future. The move is part of a broader strategy to upgrade assets and target higher-end segments. Renovations will focus on modernizing the guest experience and facilities. This reflects continued investment in repositioning existing urban hotels. Read more

South Congress Hotel to Close for Major Renovation

The South Congress Hotel in Austin will temporarily close for a full property overhaul starting May 2026. The renovation will include updates to guestrooms, public spaces, and food and beverage outlets. The hotel plans to reopen in early 2027 with a refreshed design and upgraded amenities. The closure aims to avoid disruption to guest experience during construction. There are also concerns about potential staff layoffs during the shutdown period. The move highlights how established boutique hotels are reinvesting to stay competitive. Read more.

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