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⚡️ Top Stories

🤔 Why Marriott, Hilton and Hyatt Don’t Own Nearly 99% of Their Hotels

⚡ Two-thirds of U.S. hotels carry the name of a major brand. But companies like Marriott, Hilton and Hyatt don’t own or even run most of the properties. Here’s what’s behind that strategy and what it means for consumers. Read More.

📈 Anticipated Trends in Summer Hotel Demand Across the United States

⚡ Leisure demand kept hotels afloat through the pandemic and recovery until group and corporate travel could return. Over the last two summers, leisure travelers showed they’ve booked their revenge travel, at least on land in the U.S., and they headed out of the country. Read More.

💡 Hilton Has Big Plans After Taking Control of Sydell Group, Aims to Add 100 NoMad Hotels

⚡ Hilton's partnership with Sydell is set to revolutionize luxury hospitality, with plans to introduce up to 100 new NoMad hotels, reflecting Hilton's dedication to diversifying its portfolio and meeting the needs of modern travelers. Read More.

🏨 A New Hospitality Brand Debuts Its First Hotel in Colorado

⚡ Estes Park recently welcomed two new hotels — the Trailborn Rocky Mountains and the Trailborn Rocky Mountains Outpost. Both properties are the first to debut under the new hospitality brand Trailborn — a new hospitality brand specializing in elevated hotel concepts, exclusively located in the country’s most extraordinary outdoor destinations. Read More.

👨‍💼 Rebel Hotel Company Launches Rebel Hotels West Coast, Appoints Industry Veteran Mark LeBlanc To Lead Expansion

⚡ Rebel Hotel Company, led by industry luminary Mark LeBlanc, aims to dominate the West Coast hospitality scene with the launch of Rebel Hotels West Coast, signaling a strategic advancement for the independent management firm. Read More.