International Tourism Boards Spend Big to Win U.S. Visitors

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✨ Meliá Launches Branded Residences in Brickell

Meliá Hotels International will open its first U.S. branded residences with Meliá Miami Brickell, located at 1120 SW 3rd Avenue in Miami’s Brickell District. The project includes 110 residences and mixes private homeownership with hotel-style amenities. Design responsibilities are split between Adriana Hoyos Design Studio (common areas) and Concepto Taller (residences). This marks a key step in Meliá’s U.S. expansion beyond its hotels in New York and Orlando. Read more.

⚡ SIRO Prepares Its First U.S. Launch

Kerzner’s SIRO brand is entering the U.S. market via a new mixed-use development in Miami’s Brickell area. The project will include hotel rooms and branded residences under the SIRO identity. Wellness and lifestyle amenities are integral to the concept. SIRO already has operations in places like Dubai and Montenegro, making this its U.S. debut. Read more.

🙌 Gravity Haus Doubles Down on “Hotel + Social Club” Model

Gravity Haus, which blends hotel stays with social-club membership, continues expanding its reach. The brand recently opened Gravity Haus Big Sky in Montana, converting the former River Rock Lodge into 29 rooms with dining, fitness, and co-working. In Moab, the brand’s Radcliffe property joined Gravity Haus’ portfolio in 2023 and now operates under its model. The concept appeals to guests seeking outdoor adventure, community, and wellness. Read more.

🌟 Namron Hospitality Makes U.S. Entry via Miami Beach

Namron Hospitality, which currently operates properties in Mexico, is launching its U.S. operations with a new hotel in Miami Beach. This will be the company’s first property on U.S. soil, marking a strategic expansion. The hotel is expected to reflect both local character and Namron’s brand identity. Read more.

🚀 International Tourism Boards Spend Big to Win U.S. Visitors

Foreign tourism boards are increasingly investing tens of millions of dollars to lure American travelers. The campaigns focus on positioning for experiences, remote work, wellness, and unique cultural offers. With U.S. outbound travel rebounding, these boards see Americans as high-value visitors. The effort underscores competition among destinations to stand out in travel marketing. Read more.

🔥 Proper Hospitality Unveils Dallas Proper Hotel and Residences

Proper Hospitality has announced Dallas Proper Hotel and Residences, a new 34-story flagship project anchoring Uptown Dallas. Developed in partnership with Lincoln Property Company, the tower will open in 2029 at 2500 Cedar Springs Road. Spanning four acres, it marks one of the city’s largest luxury developments in recent decades. Read more.

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