Hotel shake-ups: Hilton grows, Minor expands, Jacaruso makes history

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🌟 Signia by Hilton: Powering U.S. MICE Growth

The Signia by Hilton brand is anchoring itself in major U.S. convention center projects—Atlanta already has a 976-room Signia directly linked to its convention center, and expansions are planned in Indianapolis and Savannah. Indianapolis will be home to an 800-room hotel with about 10,000 m² of meeting space directly connected to its convention centre. Read more.

✨ Minor Hotels Charts Ambitious Brand Expansion

Minor Hotels is unveiling four new brands to broaden its market coverage—from luxury to soft and select service segments. The move supports its plan to add 300 hotels globally, leveraging its existing base of over 560 properties. The new brands give flexibility for owners and allow Minor to enter markets that might not support full-scale development. Read more.

🚀 Accoya USA Expands Into Mexico

Accoya USA has entered the Mexican market as part of its broader North American growth plan, partnering with Klinai, a family-owned distributor with more than 45 years of woodworking expertise. The move establishes Accoya’s presence across all three major North American markets—the United States, Canada, and Mexico. Known for its durable and sustainable modified wood. Read more.

⭐ Jacaruso Enterprises Appoints First New CEO in 18 Years

Jacaruso Enterprises, the pioneer of remote hotel sales, has named Jason Webb as its new Chief Executive Officer—the first leadership change in the company’s 18-year history. Founder Toni Jacaruso will remain President, while Bill Jacaruso continues as Chief Operating Officer. Since 2007, Jacaruso’s remote model has helped thousands of hotels across the U.S., Canada, the Caribbean, and Latin America boost sales and market share. Under Webb’s leadership, the company plans to expand its technology-driven services, including the upcoming Lead Shark platform in 2026, an AI-powered tool aimed at transforming hotel prospecting and lead generation. Read more.

🙌 Bishopstrow Hotel & Mar Hall Join POB Hotels

Bishopstrow House (U.K.) and Mar Hall (Scotland) have become part of POB Hotels’ portfolio. The acquisition adds heritage and country-style luxury properties to POB’s boutique collection. These properties bring existing character, local roots and distinctive stories—strengthening POB’s profile in unique hospitality experiences. POB may use these to expand its footprint in U.K. premium boutique hospitality. Read more.

🎯 The George at Columbia Harlem: A New Hilton Opening

Hilton has opened The George at Columbia Harlem, located in New York’s Harlem district. The property combines local flavor and style with Hilton’s standards, part of its push into culturally rich urban neighborhoods. It is expected to offer boutique amenities tailored to the Harlem context—restaurant, social spaces, design rooted in locals’ identity. This opening reinforces Hilton’s strategy to expand into places with strong cultural identity rather than just core downtowns. Read more.

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