🤳🏻 Hotel Influencer Marketing Needs a Rethink

🤳🏻 Hotel Influencer Marketing Needs a Rethink

The traditional "free stay for a post" model in hotel influencer marketing is no longer effective. Many influencers focus on their own brand rather than driving real bookings, leaving hotels with little measurable ROI. Instead of chasing follower counts, hotels should build genuine partnerships with creators who align with their brand, prioritize engagement, and produce high-quality, authentic content. A data-driven, collaborative approach will yield better long-term results. Read more.

📉 Hotels Still Facing Staffing Shortages

Despite ongoing hiring efforts, hotels continue to struggle with staffing shortages. Many hospitality workers left the industry during the pandemic, and attracting new talent remains a challenge. Hoteliers are increasing wages and offering incentives, but labor gaps persist, impacting service levels. Read more.

🚀 Park Hotels Plans Major Sales and Renovations

Park Hotels & Resorts aims to sell up to $400 million in properties while reinvesting up to $330 million in renovations. The strategy focuses on upgrading key assets to enhance guest experiences and maintain competitiveness in the market. Read more.

⚡ Centre Point Group to Upgrade Four Hotels

Thailand’s Centre Point Group is set to renovate four of its properties, aiming to modernize facilities and improve service quality. The upgrades reflect a broader trend of hotel investments in response to rising post-pandemic travel demand. Read more.

💥 Hotel Investments Surge in Romania and Europe

The hotel sector in Romania is expected to see a 56% rise in investments, while Europe anticipates a 70% increase. This growth is driven by strong demand, investor confidence, and the expansion of new hospitality brands across key markets. Read more.

🛌🏻 Luxury Hotels and Their Pillow Choices

Top hotel brands like Four Seasons, Marriott, and Westin use high-quality pillows from brands like Pacific Coast and Downlite. These pillows, often featuring down or down-alternative fills, are designed for ultimate comfort and are available for purchase by guests seeking a hotel-like sleep experience at home. Read more.

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