Hospitality Shifts: SIRO’s U.S. Entry, Ellis Island Redesign, and Wyndham’s New Rewards

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Where to find high-intent holiday shoppers

Let’s be real: most brands are targeting the same people this holiday season. “Shoppers 25–54 interested in gifts.” Sound familiar? That's why CPMs spike and conversion rates tank.

Speedeon’s Holiday Audience Guide breaks down the specific digital audience segments that actually perform—from early-bird deal hunters actively comparing prices to last-minute panic buyers with high purchase intent. These aren't demographic guesses.

And our behavioral audiences are built on actual shopping signals and real-world data —the same approach we use for clients like FanDuel and HelloFresh."

You'll get the exact audiences, when to deploy them, which platforms work best, and what kind of performance to expect.

Download the guide and get smarter about your holiday targeting before the holiday rush hits.

See the Holiday Audience Guide

💥 SIRO to Debut in the U.S.

Kerzner International has signed SIRO Brickell in Miami — its first hotel and branded residences in the United States. The move marks a new phase of U.S. expansion for its wellness-focused brand. SIRO already has one property in Dubai and several planned elsewhere. This brand blends fitness, recovery, nutrition, and mindfulness into its hospitality concept for an enriching guest experience. Read more.

🏷️ Inside the Ellis Island Las Vegas Casino Makeover

Travel Weekly covers a major renovation at the Ellis Island casino in Las Vegas. The makeover preserves historical elements while giving the property a refreshed and modern feel. Upgrades include new interiors, enhanced guest amenities, and updated food & beverage outlets. The changes aim to appeal to both longtime fans of the property and newer visitors. Read more.

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🚀 Wyndham Rewards Offers New Dining Perks

Wyndham Rewards has launched new dining benefits via its Rewards Network. Members will be able to earn points or perks when they dine at participating restaurants. The move is intended to boost engagement and add value beyond stays. It expands Wyndham’s loyalty offerings into the food & beverage space.. Read more.

💰 Spark GHC Opens Institutional Capital Channel

Spark GHC, a hospitality investment firm in the U.S., is launching a new institutional capital channel to grow its portfolio of select-service hotels. This channel allows larger investors to back deals above ~$20 million per property. Spark will maintain relationships with its existing retail investors. They plan to use this capital to scale acquisitions, conversions, and repositioning strategies. Read more.

✨ New Hotel Under Construction with Fountains Street Feature

A new hotel under construction is being built along Fountains Street, incorporating water features into its design (fountains, landscaped water elements). The story highlights how the hotel intends to blend architecture and public space. Its design aims to become a landmark and attract both guests and local foot traffic. Read more.

🍂 Fall Foliage Train Rides Offer Scenic Family Adventures

Fall foliage train rides provide a relaxed way to take in the colors of the season without navigating highways or tackling hiking trails. Travelers can enjoy charming towns, forests, and sweeping landscapes from the comfort of their seat, making it an ideal outing for all ages, from young children to grandparents. USA Today’s list includes both short excursions and multiday journeys across some of the country’s most picturesque regions, offering travelers a chance to create lasting family memories while enjoying peak autumn scenery. Read more.

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