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- Hiwin Group Acquires Flushing Hotel Site for $32M
Hiwin Group Acquires Flushing Hotel Site for $32M
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Hiwin Group Acquires Flushing Hotel Site for $32M
Hiwin Group USA has purchased a property at 131-02 40th Road in Queens (Flushing) for $32 million, signaling its intent to expand its hospitality footprint. This investment suggests the company sees long-term value in development or conversion in the area. It’s part of Hiwin’s broader growth strategy in New York real estate, blending development ambition with hospitality. The acquisition could lead to a boutique or lifestyle hotel catering to the local and transit-oriented market. The deal may also set the stage for future high-rise redevelopment, given Hiwin’s other urban plans. Read more
Huntsville Hotel Market Rockets on Research and Defense Demand
Huntsville, Alabama, is experiencing a “meteoric rise” in hospitality demand, driven by its large research park and defense infrastructure. The city’s Cummings Research Park is anchoring consistent business travel, while Redstone Arsenal adds government-driven occupancy. New job-generating investments — such as in defense, aerospace, and tech — are expected to sustain demand for hotel rooms. Hotel supply is rapidly growing: more than 1,000 new rooms are projected to open by the end of 2025. Long-term optimism remains strong despite near-term fluctuations in occupancy and average rates, due to the city’s expanding economic base. Read more.
Marriott Launches “Series by Marriott” Brand in the U.S.
Marriott International has signed agreements to convert five existing FOUND Hotels properties in the U.S. into its new Series by Marriott brand. Locations include Miami Beach, Chicago, San Diego, San Francisco, and Santa Monica — signaling a coast-to-coast rollout. This brand is designed for “lifestyle” travel, offering regionally inspired aesthetics while connecting hotels to Marriott’s global system. Owners of these properties will benefit from Marriott’s demand generation and loyalty program, while retaining their local character. The move reflects Marriott’s push to deepen its footprint in the upscale collection segment, appealing to travelers seeking both design and consistency. Read more.
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Wisconsin Invests $14M in EV Charging Stations at Hotels
Wisconsin Governor Tony Evers and the state DOT announced $14 million in federal grants through the NEVI program to build fast EV chargers. Some of these new charging stations will be installed at hotels, making them more attractive to EV-driving guests. This investment supports both clean-transport infrastructure and hotel guest amenities. It’s part of a larger strategy to fill charging gaps across the state’s transport corridors and help with EV adoption. For hotels, having EV chargers can become a competitive advantage as more travelers drive electric vehicles. Read more.
H World Group Launches New Upper-Midscale Brand
China’s H World Group is launching a new hotel brand called Ji Icons, aimed at the upper-midscale segment. This move aligns with H World’s broader strategy to grow in scale and quality as it celebrates its 20th anniversary. The brand will cater to more affluent regional consumers looking for design-forward, yet affordable stays. H World is reinforcing its member ecosystem, using its robust technology platform to back brand development. With over 12,700 hotels already under its umbrella, this new brand helps H World diversify and deepen its market presence globally. Read more.
Huntsville Hotel Market Strengthens as Major Projects Boost Travel Demand
Huntsville is seeing sharp growth in lodging demand as more than $1.4 billion in public projects reshape the city’s infrastructure, schools, healthcare, and recreation. Investments include over $400 million in completed transport upgrades, more than $250 million in active road work, $600 million in school improvements, and new parks and greenways worth over $150 million. Read more.
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