From Visibility to Bookings: Protecting Revenue in Travel

From Visibility to Bookings: Protecting Revenue in Travel

How travelers discover brands online has changed.

Search engines and AI assistants now decide which travel and tourism companies are surfaced, trusted and recommended. They prioritise digital experiences that are structured, clear and easy to navigate.

The European Accessibility Act (EAA) is also raising the legal standard for digital accessibility across the EU, particularly for booking, ticketing and self-service travel experiences.

In this live session, Jeff Coyle, SVP Head of Strategy at Siteimprove and Co-Founder of MarketMuse, and Christina Adams, Senior Manager of Digital Accessibility at Siteimprove, will explore how improving accessibility across digital journeys can strengthen visibility, reduce booking friction and increase completed bookings.

📅 Wednesday, March 11, 2026
🕒 3:00 PM GMT
⏱ 60-minute live webinar
🎥 Recording sent to all registrants

What you will learn

• How accessibility improves search visibility and AI recommendations
• Why accessible booking journeys reduce drop-off and increase conversions
• Where travel websites most often lose bookings
• How to prioritise fixes that improve compliance, discoverability and revenue

See you there,

The Siteimprove Team.

Showcase your brand/product/services in our newsletter and reach over 32,000 industry leaders in hospitality! Contact us today to advertise with Hotel Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Hotel Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.