- Hotel Jolt
- Posts
- Barcelona doubles hotel tax to fund housing
Barcelona doubles hotel tax to fund housing
JW Marriott Atlanta Downtown to open after rebrand
The former W Atlanta Downtown hotel has been redesigned and rebranded as JW Marriott Atlanta Downtown, set to open in spring 2026. The 237-room property showcases a refreshed look with local cultural influences, new guest spaces, a signature lobby bar, and rooftop amenities. It also introduces the brand’s Mindful Floor wellness rooms to the US market. Read more.
Swiss tourism sees modest growth in 2025
Hotels in Switzerland recorded about 43.9 million overnight stays in 2025, a rise of roughly 2.6 % compared with 2024. Domestic travellers and visitors from the United States helped drive the increase, while European guests also contributed. Almost half of the stays were by Swiss residents. The upswing reflects steady demand, though forecasts expect tourism to hold steady rather than grow sharply in 2026. Read more.
Go from AI overwhelmed to AI savvy professional with Superhuman AI
AI will eliminate 300 million jobs in the next 5 years. Yours doesn't have to be one of them.
Here's how to future-proof your career:
• Join the Superhuman AI newsletter – read by 1M+ professionals working at Google, Meta, and OpenAI
• Learn AI tools, tutorials and news in just 3 minutes a day
• Become the go-to AI expert on your team.
Five-star hotels push up prices in Milan during Olympics
During the Milan Olympics, room rates at premium hotels in the city climbed noticeably. Five-star properties reported stronger price gains compared with lower-tier hotels, reflecting high demand from visitors linked to the games. This pattern underscores how major sporting events can raise occupancy and yield in the luxury hotel segment. Read more.
Explora Journeys launches new ad campaign for luxury ocean hotels
Explora Journeys unveiled a global advertising campaign that positions its luxury cruise ships as hotel-like experiences at sea. The brand’s campaign uses cinematic visuals across digital, TV, social, and out-of-home channels to reshape perceptions of ocean travel. It aims to attract both cruise newcomers and seasoned travellers by highlighting comfort and sophistication. Read more.
Barcelona doubles hotel tax to fund housing
Barcelona’s regional government approved a law to double the hotel tax starting in April. Nightly fees for hotel guests will rise to between €10 and €15, making it one of the highest in Europe. The increased tax is intended to help finance affordable housing and manage high visitor numbers, though local hoteliers warn it might deter tourists. A quarter of the revenue is earmarked for housing initiatives. Read more.
Showcase your brand/product/services in our newsletter and reach over 32,000 industry leaders in hospitality! Contact us today to advertise with Hotel Jolt.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Hotel Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.